Groenwinkel was part of the pilot group and has been using Floral Profit since mid-2024. We asked Nenah Veens what has changed since making the switch.
"We used to spend about 2.5 to 3 hours on pricing. Everything had to be typed out and calculated by hand, and that takes a lot of time to do properly."
"Before Floral Profit we basically drafted an email later when we were in the office. That meant the price list arrived in the shop far too late."
"Our margins have improved significantly. Right after the auction the prices are loaded in automatically. You're incredibly fast — the price list is in the shop before the flowers arrive. That way the team can already prepare for what's coming in."
"The price list is in the shop before the flowers arrive."
"The colleagues who do the purchasing use it every day. Right after the auction or buying session they build the price list."
"Focus Mode. The purchased products load straight in. You see the price you used before and you can click through it immediately, or adjust it if prices have changed. It works brilliantly."
"We now have a very clear view of the real cost price of a product. Where we used to ignore tray rental, commission, or auction fees, you now see them included straight away. So you know exactly what a product has cost and can calculate a proper margin."
"Not at all, really. After using it two or three times it was already going really well. We're still super happy with it — we've been using it for about a year and a half now."
"I think this will genuinely become standard in the future. Working digitally is just really important. It's much easier and you save a lot of time. For florists who aren't using it yet I'd say: try it, you basically see straight away that your margins go up."