Years in floriculture
Albert Haveman spent years working in the international floriculture industry. At growers, at auctions, and at wholesalers. Always in the role bridging business and technology. One thing kept standing out: how far behind the sector was in terms of good, user-friendly software. Compared to other industries, the flower world lagged.
That's where the idea took root — to build truly modern software for floriculture. For which audience exactly, he didn't know yet.
One clear problem: getting a grip on margins
Working as a freelancer at Plantion, Albert came into contact with florists — the last link in the chain. And they, it turned out, had no good digital tools at all. That brought his old idea back to life. Now he knew at least who he wanted to build something for.
Together with Plantion he started a brainstorm group with a number of florists. The same thing kept coming back. Florists struggled to get a grip on their margins. Knowing exactly what something costs. Setting selling prices correctly. Keeping an overview of the whole picture.
At that point Albert not only knew who he wanted to build something for, but also what.
From pilot to daily tool
After extensive testing, Floral Profit is now the tool for every florist who wants to improve their margins. Simple, practical, and ready to use from day one. No training, no manual. If you can use WhatsApp, you can use this.