More insight into hidden costs leads to better margins
"Tray rental, auction fees, that sort of thing. The difference per stem seems like just a few cents, but when you buy hundreds of thousands of stems a year, it adds up to a lot," he explains. Thanks to Floral Profit's detailed cost calculation, he can now see his actual margins far more clearly, which ultimately leads to better profitability.
From intuitive pricing to data-driven decisions
Previously he relied mainly on experience when setting selling prices, and checked in with his accountant every now and then to monitor margins. "Now I can see in real time where I stand. The days of scribbling on a notepad and thinking 'well, we'll see, maybe we'll do a bit better next week' are over. Costs are so much more complex these days," he explains. With Floral Profit he can see exactly what the costs are per plant or stem, whether the purchase-to-sale margin is where it should be, and he can adjust immediately if needed.
Saving time and money
The florist is happy not just with the financial insight but also with how easy the system is to use.
"After the clock auction I walk to my van, and on my iPad I link the selling prices in 5 minutes and email the updated price list straight to the shop. Honestly a piece of cake!"
A recommendation for fellow florists
When asked what he would say to other florists hesitating to try Floral Profit, he's clear: "Just try it. It doesn't cost the world and I think you'll come out much better margin-wise, because you keep a much closer eye on your costs.
Times are changing — costs have gone up so much that you can barely afford a misstep anymore. I prefer working with fixed selling prices too, but if the purchase price gets so high that you're not making anything on it, the prices in the shop have to go up. You need to make sure your margin stays strong and Floral Profit helps you do that."